Tehran (IP)- The ninth episode of the “Domus Eyes on Iran” video series, produced by the Italian Embassy in Tehran and the Italian Trade Agency in cooperation with the historic Milan-based architectural magazine Domus, was released yesterday at the residence of Italy’s Ambassador to Tehran, Giuseppe Perrone.

Iran PressIran news: The episode revisits an article published by Domus magazine in 1958, titled "Persian Landscape," focusing on the new architectural trends taking shape in Iran’s capital at that time. The cutting-edge technological and artistic features of the buildings designed in those years by world-renowned architect Hushang Seyhoun, such as the Canada Dry factory, the Aménéh orphanage, and three residential villas in north Tehran, are all reviewed in great detail in the new documentary screened at the Italian Residence in Tehran. 

The episode tells Tehran’s architectural development during those times. It is connected with major global architectural trends and great masters such as Le Corbusier, Mies van der Rohe, and Gio Ponti. The latter, founder and then-Director of Domus magazine, became quickly fascinated with Iran to the extent that he designed one of his most successful residential buildings, the magnificent villa Namazee in the Niavaran district of north Tehran.

Series to bring back to life cultural, artistic significance of Iran, Italy

In his introductory remarks, Ambassador Perrone underlined how the ultimate goal is to bring Iran and Italy's tremendous cultural and artistic significance back to life.

As featured in the 1958 Domus article, the series makes them available again to contemporary readers and architecture lovers,  Perrone added. 

For the occasion, a set of drawings featuring 1950s Tehran by Iranian artist Khosrow Khorshidi, the subject of a previous art show by the title “Foreign Embassies in Tehran,” was exhibited in the Italian Residence’s garden. 

“Persian Landscape. Domus First Look at Iran”, along with the series’ previous episodes, are available on the social media channels of the Italian Embassy in Tehran. 


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